Ember · one-pager · Europe

The operating system for European restaurants

One platform runs the whole restaurant — and you just talk to it. Already built and operated by a product studio; we bring it to Europe.

1–3%
take of each restaurant's turnover
29
modules live in production
€0.5–1M
raising on a SAFE
€7–20B
TAM (1–3% of €670B)
What it is

One system instead of ten

POS, kitchen, stock, delivery, loyalty, reservations, analytics — one platform, plus an AI assistant that does the work. No hunting through menus.

Why now

AI collapsed the cost of software. Ember ships a feature in a day, a fix the same day, support 24/7 — legacy European vendors can't match the speed or the price.

How we earn — a take on the flow

A low subscription wins the location. The money is a 1–3% take of each restaurant's turnover (~€420k/yr average) — €4–13k per location per year, across:

  • Payments — a share of every transaction
  • Virtual staff — AI replaces back-office; ~20% of the salary we replace
  • Purchasing — margin on procurement
  • Subscription — the low wedge that wins locations
The model

The studio is the engine

A product studio built the platform and runs it — payments, hosting, localisation. The team shapes the product by chatting with AI agents; the studio validates and guarantees quality. Proven: 29 modules live, 13 restaurants migrated.

Ember owns the business

Ember owns the brand, customers and revenue in Europe. The studio is a separate company and a ~20% co-owner — aligned, but not on Ember's payroll. So the raise funds growth, not R&D.

Team
Antonio Freza
Restaurant & brand

Italian chef-restaurateur (Puglia). Runs Sea & Signora in Milan, opening 10 more across European capitals. The founder is the customer.

Dani
Entrepreneur & sales

Drives demand, sales and on-the-ground operations across target markets.

The Studio
The engine · ~20%

Builds, runs and improves the product and the payment rail. 24/7, feature-a-day, fix-same-day.

Market & comps
1.58M
EU foodservice venues
~330k
Italy — the beachhead
$14B
Toast (comp)
€8.5B
SumUp (comp)
Raising €0.5–1M on a SAFE — for marketing & growth
Product is built and operated by the studio (~20% co-owner). Your money buys customers and market share, not engineering.
Full investor deck → ember-europe-deck · market & sizing → EU market · Ember · Europe · 2026